Our story

Zelles is first and foremost a story of friendship.
On the initiative of Marta Bascones, undergoing professional reconversion in 2021, it was able to seduce her lifelong friend, Julie Goujon, with its audacity and bias. The two childhood friends then joined their skills and launched into an entrepreneurial and ecological adventure.

Our beginnings step by step

Zelles marque de mode éco-responsable

Project design, early 2021

Julie and Marta meet in January in Barcelona and exchange on their desire to undertake.

In February, Marta, in professional reconversion, has been working on a business project in sustainable fashion, and presents it to Julie during a professional Zoom meeting. Julie was won over and the two friends officially joined forces.

Zelles marque de mode éco-responsable

Creation of the brand, spring 2021

We begin by forming the company Bascones & Goujon SAS. Then, after long reflections, with the help of a service provider, in May we finally have a brand name: Zelles

In parallel, the sketches of the first collection are completed!

Zelles marque de mode éco-responsable

Launch of prototypes, summer 2021

Our pattern maker finalizes the patterns and the first assembled fabrics. The products take shape! We do a first fitting where we note the alterations to be made on the patterns before sending them to the factory which starts the confection in the final fabrics and colors in September.

Finalisation des prototypes et tournage, hiver 2021/2022

Several back and forth trips were needed with the garment factory over the winter, and in early 2022 we finally have all the models finalized!

Our team

  • Marta Bascones Badrinas


    Co-founder and President

    Barcelona native with a French heart and lawyer with an artistic soul. 

    Not blossoming in the legal-corporate world and always taken with an adventurous side, Marta developed a professional reconversion plan, which started with a training in styling and pattern making at Istituto Marangoni in Paris, followed by two brief internships in small Parisian brands. It was at the end of these that her desire to create a company in eco-responsible ready-to-wear was confirmed.

  • Julia Goujon Talavera


    Co-founder and General Manager

    Not a fashonista!

    Julia, nicknamed Julie, was always focused on numbers and data analysis until Zelles came along. Never too drawn to fashion before, Julie decided to embark on the Zelles adventure because it's not just a fashion brand, but an eco-responsible and feminist activist project.